NAEMO Buy
An open mother-of-pearl lacquer box holding four silk bojagi bundles in blue, red, green and lilac.

NAEMO

네모 culture in a box

The next multi-cultural generation deserves a chance to share their story through community.

Buy now
Culture in a boxGo-StopGonggiMade for gatheringRooted culture, evolved expression

Community insight

Consumption is common.
Connection is rare.

Everyone loves Korean culture. But the Korean-American story evolved from immigration into a mosaic of unique experiences, and there is still no easy way to share it. NAEMO is an enriching space for the gift of connection.

Key insights

  1. (1)Korean-Americans are not a monolith.
  2. (2)There is diversity in experiences.
  3. (3)Social experiences are how we bond.
  4. (4)Rooted culture, evolved expression.

The games

A packaged experience to create memories.

  • Two stacks of hwatu flower cards on a linen cloth.

    Go-Stop

    Build scoring combinations from captured cards, by deciding when to stop banking points vs. pushing luck for a bigger score.

    Players
    2–3
    Challenge
    Risk
  • A small pile of coloured glass gonggi stones.

    Gonggi

    Portable Korean stone-tossing game, where you progress through a set sequence of increasingly tricky pick-up-and-catch levels using five small stones.

    Players
    2+
    Challenge
    Hand-eye coordination
  • A group of friends crowded together laughing around a table.

    Tony’s Trivia

    A round of questions on Korean and Korean-American culture — from your grandmother’s hometown to last night’s variety show.

    Players
    Any
    Challenge
    Recall

In the box

Enriching space for the gift of connection.

Beautiful modern Korean packaging

Collection of games to promote social bonding and storytelling

The NAEMO box: red and indigo packaging printed with cranes and a gold medallion.
A living room with a low sofa and a fish tapestry on the wall. A busy bar lit by a red paper lantern.

Any social setting with family and friends

Greater trust

Starts with one relationship, one shared experience at a time.

Trust = building depth

Collective impact

Culture becomes celebrated, and stories become mainstream.

Impact = sharing joy

Who we are

We are leaders in consumer companies.

  • Anthony Luckett

    Anthony Luckett

    Bio coming soon.

  • Becky Shin

    Becky Shin

    Bio coming soon.

  • Dae Yi

    Dae Yi

    Bio coming soon.

  • Daniel Suh

    Daniel Suh

    Bio coming soon.

  • Michelle Kim

    Michelle Kim

    Bio coming soon.

Pre-launch

Starter kit $50

Korean games, made for gathering. Launching 2027.